With increased purchasing power, upmarket products like perfumes have become popular especially in the metropolitan cities of Bangladesh. There has been no formal study about the market size but industry stakeholders believe that it’s now a market worth over Tk100 crore. Buy Perfume In Bangladesh
The perfume market is not confined only to the rich and includes people from middle-income household and also students. For instance, Sabik, a student of Computer Science of North South University (NSU), doesn’t mind spending around Tk 6,000 for a small bottle of his favourite brand ‘Issey Miyake’. He earns his pocket money by giving tuitions to ‘O’ level students. “I earn around Tk 10,000-12,000 per month and that’s my pocket money,” he says.
When asked why he spends more than half of his earning on perfumes, he said, “To me, perfume is not a luxury product; rather it’s an essential item. I don’t spend a lot of money on clothing or gadgets. I spend on perfumes because I love good fragrances and wearing a good fragrance instead of designer clothes is my style.” He said that one of his friends once said that Sabik’s presence creates a wonderful fragrance that’s distinctively unique. “I don’t mind spending a lot on perfume because I believe that it defines me.”
Banker Nihad Ferdous also believes that part of ‘defining oneself’ is an important part of using luxury fragrance. “I used to buy body-sprays whose price range was between Tk 300-500. But the fragrances wear out within one or two hour. Besides, I had a severe allergic reaction once after using one of those sprays.” Buy Perfume In Bangladesh
Ferdous spends around 8-10 hours in the bank. “It’s very hard to stay fresh for such long hours. I have to deal with many corporate clients and I believe that smelling good is important. So, I have started spending money on buying branded perfumes. The fragrance lasts for almost a day and it gives me confidence.” Buy Perfume In Bangladesh
“The market is obviously expanding,” said Zami Mustafa, a Sales Executive of the Dhanmondi branch of Almas Super Store chain. Almas Super Store, through its several outlets, sells several branded perfumes.
Mustafa said that the sales of luxury perfume brands, like Giorgio Armani, Calvin Klein, Cartier, Escada and many more, have gone up in the last few years. “This particular section in our superstores has become a big revenue earner,” he said. “The problem with the perfume market in Bangladesh is that the market is full of fake products. Many stores are selling fake products, which are just some chemicals inside a branded bottle. Using those will cause skin disease. Besides, the fragrance will wear out within an hour.” Buy Perfume In Bangladesh
Renowned lifestyle specialist Zania Haque said that the difference between a real perfume and a fake one is very simple and subtle. “If you wear a real and branded perfume, the fragrance will last for a day whereas if you wear a fake version, the fragrance will wear out within one or two hours.”
Zania said that people in Bangladesh has a trust issue while buying perfumes. “Since there are many facebook and e-commerce sites through which one can order branded perfumes from outside the country, they prefer that option. It costs a little more but those who can afford to spend won’t mind spending a little more.”
Tanvir Alam, Brand Manager of Bangla Perfumes, the largest distributor of branded perfume in Bangladesh, said that they are aware of people’s cautiousness about buying the actual product. “They should be. When you are spending a good amount of money for it, you should find out whether you are buying a real product or a fake one.”
Alam said that to address this problem, Bangla Perfumes have opened up the only perfume outlet chains of the country called ‘Perfume World’. “Pefume World doesn’t sell anything other than perfumes. It’s a specialised store on perfumes where you can buy the original products of some of the biggest names in the world.” Buy Perfume In Bangladesh
Alam said that they sell perfumes under two categories – Luxury and Premium. Their Luxury brands include Gucci, Dolche and Gabanna, D&G, Burberry, Versace, Cartier, Thierry Mugler, Swarovski, Creed, Lalique, Tous, Dsquared2 and Gianfranco Ferre, and their Premium brands include Hugo Boss, Lacoste, Escada, Dunhill, Mont Blanc, Azzaro, Porche Design, Moschino, John Richmond, J Del Pozo, Victorynox Swiss Army, Pricess Marina De Bourbon, Pink Sugar and United Colors of Benetton.
“We are the sole distributors of those world renowned brands and we sell those through our 10 outlets of Perfume World across the metropolitan cities of the country. The price range of our perfumes is Tk 2,500-Tk 22,000,” he said.
Alam said that their outlets have trained sales executives who know about perfumes. “The customers of brand perfumes are usually very educated and you have to treat them with knowledge. Our trained sales executives know about the ingredients of different perfumes, their concentration and suitability.” Buy Perfume In Bangladesh
“Perfumes are made by designers for a certain part of the day and for certain seasons. During the day, it is light aqueous or marine scents for men and, for women, it is fruity and floral with a modern twist of gourmand sweetness, as in the case in Burberry Summer, which has key notes of passion fruit, hibiscus and apricot musk. At night, deeper sensual fragrances are a favourite, such as Porche Design for men.”
He also said that their outlets have the perfume tasting option. “All branded perfume shops across the world have this option. By availing this option, customers can make an educated decision while buying perfumes.”
Alam said that Bangladesh has traditionally been a strong men’s market as far as perfumes are concerned. In other parts of the world, this percentage would probably be 70:30 in favour of women. But in Bangladesh, it is different. Eau de Toilette, which is less concentrated and has lesser price points, sells more than Eau de Parfum here, he said. Buy Perfume In Bangladesh
The base of any perfume is ‘perfume essence’, which decides the smell. This is a combination of essential oils (cedar wood, lime, sandalwood, etc), absolutes (jasmine, rose, neroli), animal extracts (musk, ambergris) and synthetic fragrance (this could be nearly anything).
Perfume essence may not be that attractive by itself and, in some cases, is quite unpleasant. It is too concentrated and needs to be diluted with alcohol and water.
Eau de Perfume/(Parfum)
This uses less perfume essence and more alcohol and water. This means the smell is a bit lighter and usually doesn’t last quite as long, but as it is a bit lighter, many find this preferable. It is also cheaper. Typically, there will be 10-20% perfume essence in Eau de Perfume. This perfume might be sold in normal bottles or sprays, but if a spray is used, it shouldn’t be doused all over. Buy Perfume In Bangladesh
Eau de Toilette
This is lighter and usually sold in spray bottles. It can be sprayed liberally as the high alcohol content means it will not last very long. This is ideal for daily use as it is less intense. Typically, there will be 4-15% pure perfume essence here. Buy Perfume In Bangladesh
Eau de Cologne
Cologne is an abbreviation of ‘eau de Cologne’ and is the French word for the city of Köln where a particular scent was first made. There are specific blends of fragrances that fall in this particular category. They are very light, fresh and fruity and contain the essential oils, lemon, bergamot, orange and also the absolute neroli. They may also contain the essential oils, lavender and rosemary.