Going Shopping for New Dress

Beginning in the 1960s, T-shirts became a means of self-expression. Back then, plain white T-shirts transformed into tie-dye works of art proclaiming the rise of “flower power” and urging, “Make love, not war.” Soon, messages began appearing on T-shirts using silk screening or screen printing. Bands began selling branded T-shirts to their fans at concerts, and young people began wearing band T-shirts as a symbol of their personal identities.